Why do customers around the world have the SJC Custom Drums logo tattooed on themselves and frame a piece of paper that come with their order then post a picture of it on social media for all to see?

Named 40 Under Forty by the Worcester Business Journal, Mike Ciprari started SJC Custom Drums when he was 15 years old, out of his Grandmother’s basement in Dudley, MA alongside his brother. What began as a hobby and a scrappy DIY work ethic (like promoting their drums by sneaking into the Vans Warped Tour) has turned into a world-renowned brand played by the industry's biggest names.

Through his lectures and conferences, Mike shares how to build brand loyalty and engagement, foster relationships with influencers and leveraging brand collaborations, and creating unforgettable experiences.

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Fun facts about Mike:

ARTIST RELATIONS

some of the artists Mike handles A&R for at SJC Custom Drums:

TOURING

artists Mike has toured with:

COLLABORATIONS

companies & features Mike has spearheaded collaborations with:

LECTURES

some of Mike's favorite past speaking gigs: