John Shand Joins SJC as General Manager

5/25/2018 - Industry veteran, John Shand, joins SJC Drums as the new General Manager

SJC Custom Drums of Southbridge, MA is pleased to announce that music industry veteran, John Shand, will be joining the company as General Manager as of May 29th, 2018. Shand will oversee all operational, financial, sales and marketing activities for the company with the goal of positioning SJC for sustained growth.

Mr. Shand was formerly Managing Director - International for KMC Music Inc. and later lead KMC’s international sales strategy following an acquisition by Fender Musical Instruments Corp. Shand will add management depth to SJC’s team while bringing significant expertise in international sales and marketing to the operations.

“I am extremely excited to join SJC’s team of passionate and dedicated employees and to help this tremendous brand develop into a strong, stable company serving musicians worldwide”, says Shand.